Why business needs information?

Why business needs information?

-information is the very important matter for the business to move forward and have clear direction on its goal without information it would be difficult for a business to proceed and succeed on its goal.

-It is essential for businesses in today's competitive environment to take a strategic approach to their information needs if they wish to develop and remain competitive. If information expertise is not present within the company it is advisable to invest in that expertise through recruitment, training, partnership, or outsourcing. This study confirms previous research findings relating to the 'critical' role of information in organizations and specifically small companies.
-it can reduce new product risk; generate insights about employees, customers, and markets; and align communications programs with target constituencies.INFORMATION is needed in business so that  you can identify what you are looking for and understand just what surveys can—and cannot—do.
-because information is the lifeblood of business today it is age for a good reason.